ReadyTalk is ready to streamline the process of pulling off a webinar. The company just announced the ReadyTalk for Marketo connector, which promises to increase the accuracy of webinar-generated data all while moving leads through the marketing and sales pipeline faster.

ReadyTalk and Marketo worked very closely on this one, to meet the needs of ReadyTalk’s customers. Those include everyone using the web and audio conferencing and webinar services for marketing campaigns and lead generation programs.

The new connector is designed for Marketo customers looking to tap into Marketo for webinar invitations, registration, confirmations, reminders, and timely follow-up.

“Webinars with engaging content are a critical part of the marketing mix for B2B marketers, and ReadyTalk has a well-earned reputation for being easy to use,” said Robin Bordoli, vice president of partner ecosystem at Marketo. “But to realize the true value of webinars, you need to be scoring the attendees and capturing that within your core marketing operations to drive to more sales-ready leads faster. With this ReadyTalk and Marketo integration marketers can now get easily and instantaneously get richer insights into which are the right leads to deliver to sales.”

ReadyTalk for Marketo is free and available as a step within the Marketo Design Builder. Check out the ReadyTalk blog for more information.