A strong IT team is required at the early stages of planning.A digital signage system runs through the network.If it is not built correctly, it won’t work.For this, your IT team must fully understand the network capabilities of the facility.They must also know what the demands of the content will be.They will be working together with the content creation team to review the content and make sure it will work on the network.For instance, full motion 1080p video is very demanding, and can quickly clog the network, if the network is not built for this.
Certain members of the IT team may stay on after the system is turned on.Or, a new team that specializes in content management and creation will take over.This task can end up as the in-house staff, or can be contracted out in whole or just in parts, depending on the size and experience of the organization.A lot of organizations prefer an outsource team, as the skills required to create and manage content is a specialty that few companies have today.
Digital signage products are changing everyday.Technology is moving very quickly.The biggest change is in the CMS.As more systems are in use, operators are discovering new ways to implement it.This in turn, forces the CMS companies to improve their systems. This can affect the initial purchase, and the installed system.Upgrades to an existing system are common.In many cases, the operator outgrows their current system, and will buy a new one.
Applications such as data mining, facial recognition, interaction, and metrics are getting more sophisticated.These are all functions of the CMS.Make sure the member of your team responsible for the CMS has a full understanding of the system requirements, in order to match the proper CMS to the required task.
Hardware is also improving, especially in the video wall and LED board area.This will require that a member of the team be up to date on their knowledge of hardware.
Once you identify the CMS, the network configuration, the content and the monitors, have a sample of the system assembled in an offsite setting.Turn it on and operate it.It will be the job of the Czar to arrange and supervise this.Have the appropriate members of the team present for this exercise.This is the place to work out the bugs in the system, not at the location of the final install.
Included is a slide show of the recommended team members.Your job may include some of them, but not all.Each job is so specific, that there is no hard and fast rule of what the team should look like.