Understand the staffing and product needs of a digital signage project from install to years later.

the planning phase of the project. This position can help mitigate errors caused by communication errors.

Don’t Try to Do Everything Yourself

As the system operator or if you are the “Czar,” you need to determine what your current staff can do, which digital signage tasks will require new team members, and which should be contracted out. Your job is to find the most effective team that can keep the system running for many years to come, not just turn it on.

Unless you have extensive experience in digital signage, you should hire an expert in the very beginning stages of planning.There is so much to know, and the technology is changing so fast, an expert is needed to help build the best system for your needs.

In-House, or Contract Out

As the system owner and operator, the question is which tasks you should assign to your in-house staff, and which you should contract out.There are advantages to both solutions.When you use in-house staff, you don’t pay for additional labor, but you have now taken your staff away from their regular tasks.The other issue to address is whether the person assigned is the best qualified to perform that task.That will of course be determined by the complexity of that task.Patching drywall is much different than setting up a network.

Look at each task, work with your expert advisor to evaluate all the duties of each task, and then make your decision.

Breaking out the Tasks

There are two basic aspects to building a digital signage system, the physical work, such as hanging the monitors and wiring the building, and the IT aspect of the project. This is an important point because we spend so much time working on the Content Management System (CMS) and the content creation, we sometimes overlook the physical aspect of the job.

The initial install includes buying the hardware, hanging the mounts, pulling wires, drywall work, and other related tasks.In this case, the integrator may be able to get better prices than you can on the hardware, given that they buy and sell these products on a regular basis.They also know which products will best fit your needs.

Remember that you are creating an infrastructure.If you don’t do a good job of scoping

Commenting is not available in this channel entry.