Simplicity and ease of use were also of paramount concern, Dumitru says. While nearby clients could be supported through manual downloads, the process became difficult to manage as new accounts were added farther away. “We needed something mobile,” Dumitru says. The MAM solution they selected allowed them to deploy applications without handling each clients’ mobile hardware individually, and it also didn’t require much in the way of setup or internal architecture. “I was able to actually get it going myself without devoting any resources to it, and I can do it all in a few minutes,” he says.
A key element of the MAM solution is the enterprise’s app store, similar to the commercial app stores available to users of Apple, Android, BlackBerry and other OS platforms. IT groups can put either public applications — those that are already in one of the commercial marketplaces — or internal applications into their enterprise’s application store. “What you want is to be able to distribute both external and internal apps to your end users,” Rege says. The MAM console allows administrators to publish those apps, either with a link to the commercial application store or with the actual download of the application itself. It’s an easy transition for users, because the experience is very similar to the consumer application stores they’re already using. The difference is that the content is completely controlled at the enterprise level. “Users will see the set of applications that IT has approved for them,” Rege says.
When thinking about how MAM and MDM compare, Schroeder says it’s best to see them as partners. “There are times when all you need is mobile device management, and there are times when all you need is mobile application management,” he says. “But what you probably need