If you want to draw some attention to that flat-panel display, it makes sense to pretty it up a bit. Media Decor is adding a splash of color to the standard display with its new Allure Moving Art Series.

Designed to discreetly conceal flat-screens, the new Allure Series can make that big picture even more eye-catching. When not in use, Media Decor offers about 3,700 different art options to scroll on the screen. It can also be customized with your own stuff, if you have logos, messages or other images to display.

It also adds a splash of color to the typically boring rectangle that outlines a lot of today’s flat screens. The Allure Moving Art Series can really pop, thanks to an endless number of available frame colors, including a few goodies like Apple Green and Zebra Black (or White). Just send in a color chip, fabric swatch, color code number or anything else, and Media Decor says they can match it.

All of the Z-Extrusion hardware needed to mount the frame is included. Once it’s installed, Media Decor uses the Lutron Sivoia Electronic Drive Unit to power the unit.

Designed for wall-mounted applications where the TV and mount depth does not exceed 1.625 inches, Media Decor says that pricing for the Allure Moving Art Series starts at $6,700 for a 42-inch model.