Digital signage innovators are constantly trying to re-vamp how companies can present media rich content that is both informative and acutely controllable — bridging the gap between the visitor or customer and the location or brand. Location-based content is valuable for communicating events, alerts, directions and even branding, and is quickly setting the pace for well-informed customer service.
As digital signage pioneers work towards adding more control over content and creating more streamlined, chic display technologies, the range of possibility for visitor or customer interaction is only getting larger. Better technology means more options for exactly what digital signage can accomplish and this means more possibilities for efficient service. One service that continues to be developed as technology matures is wayfinding.
Wayfinding can serve a variety of purposes. From simple turn-by-turn directions to event triggered media distribution, wayfinding makes navigating environments not only easier, but engaging. How users are consuming wayfinding is expanding right alongside of the content.
A wayfinding technology that is on the forefront of this digital signage odyssey is mobile integration.
As mobile technology continues to become an integral part of our society, both socially and commercially, the ability to navigate specific locations via a smart device in accordance with digital signage content management systems is an erasure of yet another barrier between the visitor and the establishment. However, just exactly how information is communicated from the content management system to the personal device varies with each type of digital signage software.
Four Winds Interactive, a developer of digital signage solutions, offers an HTML player that allows interactive directories and wayfinding applications to be hosted on the Web. With