How do you build your signage content and decide what you are going to say?
By Daniel P. Dern
September 14, 2012
Make Content Attractive, Remember Branding and Avoid Overcrowding
“Use animation, even subtle movement of the images and text, to capture attention,” advises Lyle Bunn. “Be consistent with the brand visual identity. Use logos, taglines, product images that are part of the overall brand imagery.
And, says Visix’s Matthews, “Don’t put too much on a display. “We recommend no more than seven items in a content zone.”
Plan for Content Variety
“Develop a content and playlist strategy based on goals and audience they want to reach,” says St. Joseph’s Dolejsi. “And use these strategies to develop content, and manage the network going forward.”
“We suggest that no item play for more than seven seconds, and the entire layout should change like three times a day; e.g., morning, noon and night,” says Visix’s Matthews. “If the overall look stays the same, people tend to tune it out.”
The vast majority of the time higher education entities already have all the resources they need to get a solid digital signage network up and running by taking advantage of the economies of scale in departments they currently have within their organization (i.e., Web services, news & information services, photography services, television/video services and print services.) Those departments are usually creating content for their own projects; why not re-task current designs they are producing for the digital signage? 
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