The Hospitality market is usually understood to include hotels/motels, convention and conference centers, casinos, and cruise ships. Inherent in these types of properties is the fact that there are often other vertical market applications within the hospitality market — most hotels, for example, have on-premises restaurants and meeting facilities.
Many of the over 50,000 hotel properties in the U.S. also have retail stores, nightclubs, auditoria, health clubs and small chapels. So there is significant overlap with other key vertical markets, often all on a single site. A successful integrator in the hospitality market needs to have a broad technical understanding of an unusually wide range of system types and end-user needs.
Then again, there are subtle advantages that enable a firm to be among the CI Industry Leaders in the hospitality market. Such is the case for CCS Presentation Systems, says marketing and training manager Julie Solomon. “Our strength as system designers has served us well in the hospitality industry,” she says. “We have been fortunate to work with some great clients that trust us to expand on their vision and engineer systems utilizing the latest technology available. Once the design is in place we then have a seamless transition to our own teams handling the installation.”
Based in Scottsdale, Ariz., with 21 branch offices, CCS Presentation Systems is one of the largest system integration firms in the U.S. One characteristic that Solomon feels is critical is the ability to easily work with other design/construction professionals. “Since you will be dealing in venues that typically have you working with many different trades, communication and flexibility are two of the most important qualities for success. Start with a good plan in place and a great team behind you, but be flexible enough to contend with whatever comes your way.”
California-based Spinitar cites the power of positive referrals as one key their success in the hospitality market. “The reason we’ve been successful in hospitality is that we’ve continued to leverage successfully completed projects to secure additional opportunities within this